If you *must* run creepy horror-movie ads, Hollywood, please do *not* run them at 3 am. OK? Have a little pity on us strung-out solitary late-night TV watchers. At least I recognized the 28 Days Later ad from the theater (where I sat through it for every screening of X2, brrrr) and was able to turn it off in time.
"Brights." You have got to be kidding me. They certainly are very proud of themselves, with their self-congratulatory name and their worldviews "free of supernatural and mystical elements." Look. I'm an agnostic. I have never had an experience of the divine that would compel me to overlook the inevitable contradictions and limitations of any human intellectual system that would attempt to embrace it. However, I am not so tremendously arrogant on behalf of my species as to believe that this universe is so adequately described by strictly rational means that I can pride myself on being free of those icky supernatural elements as if they were some kind of nasty social disease (and if you don't know the difference between "lacks," "is free of," and "does not contain," you probably shouldn't be styling yourself a "bright," now should you?). A great many intelligent, well-educated, good people hold religious beliefs of varying stripes, and though I disagree with them, I try to exercise some basic respect. The universe is just too great a mystery for anyone to be putting on airs about how well they understand it.
So, perhaps before you label yourself a "bright," you'd better think about whether you want to be implying that everyone else is dim.